Investments were then made in the corporate website and technological innovation, in order to offer a punctual and reliable service offering customers the best products on the market.
In addition to the new website, Ferrari integrated its management system with B2B services and active electronic data exchange with key clients.
In the 2000s, Ferrari entered the international market and established business relations with Spain, Portugal and countries in eastern and northern Europe.
It is during these years that the company exponentially increased its visibility, thanks also to a constant commitment to participating in trade fairs and industry events.
On the occasion of the 2012 Mostra Convegno trade fair, Ferrari introduced its first app, presenting all of its publications and reaching 1,178 registered users in the first 15 days.
To date, the Ferrari apps (for both iOS and Android) have exceeded 1,600 users and 4,000 downloads.